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Advertising in St. Helena

This ashtray from Mickey’s Bar on Main Street in St. Helena, circa 1950, is one of many items on exhibit at St. Helena Library this month in the display case behind the Information Desk.  From Victorian trade cards, used to advertise goods and services in the late 1800s, to calendar plates from the 1910s, a thermometer from Vasconi Drugs in the mid-twentieth century, and much more, St. Helena’s merchants have used a variety of advertising methods over the years.  Check it out next time you’re at the library.  Or leave a comment on our Facebook page.